From a user’s standpoint, search engines are a modern-day miracle. You type a query into a search box, and in most cases, results from the web are sorted and ranked in milliseconds. Popular search engines like Google have even started to answer some queries directly in the search results—which saves both time and clicks. But …
How Do Search Engines Work and Why Should You Care? Read More »
Your search engine optimization strategy can be divided into two different categories: on-page SEO and off-page SEO. Both are crucial to the success of an SEO campaign, but they’re on completely different sides of the fence. On-page SEO focuses on optimizing parts of your website that are within your control, while off-page SEO focuses on increasing the authority of …
Discover what on-page SEO is, why it matters, and 10 of the most important on-page SEO considerations you need to focus on to succeed. Succeeding in organic search today requires optimizing for a combination of factors that search engines consider important – technical, on-page and off-page. Over the years, we’ve seen increased focus toward off-page …
10 Essential On-Page SEO Factors You Need to Know Read More »
Understand what your audience wants to find. Now that you’ve learned how to show up in search results, let’s determine which strategic keywords to target in your website’s content, and how to craft that content to satisfy both users and search engines. The power of keyword research lies in better understanding your target market and …
1. What is SEO & Why is it Important? Search engine optimization is the process of optimizing web pages and their content to be easily discoverable by users searching for terms relevant to your website. The term SEO also describes the process of making web pages easier for search engine indexing software, known as “crawlers,” …
